Do not begin with “I want to post about everything.” Pick one audience, one problem and one useful result. A clear account is easier to follow because people quickly understand why it matters to them.
Examples: South African beginners, small business owners, students, home bakers, new importers.
Examples: “I don’t know what to post”, “I don’t know how to price”, “I’m scared to be on camera”.
Keep it simple enough to say in one breath.
✓ I help South African beginners start creating TikTok videos.
✓ I help small business owners sell more through social media.
✓ I help students create content using only a phone.
“I help everyone make money” is too broad. Specific does not make your audience smaller—it helps the right person recognise themselves faster.